Sunday, May 31, 2009

Learn How You Can Get the Best Steady, High-Paying...

If you're just getting your business started either on a part-time/moonlighting basis, or on a full-time/full-steam-ahead basis, or perhaps you even have a year or two of experience in your consulting business, either way, whether you realize it or not, you're at a really crucial crossroads. Why

Because your ability to FOCUS your efforts, with laser precision, will largely determine whether you succeed or not. What do I mean by “focus”

Most new computer consultants, VARs, network integrators, solution providers, and managed services providers are to put it simply… ALL OVER THE PLACE!

It’s almost like IT-entrepreneurial ADD (attention deficit disorder).
Because so many people emulate (a) Fortune 1000 competitors and (b) completely clueless competitors, they make the potentially fatal mistake of trying to be ALL things to ALL people.
Trying to be ALL things to ALL people doesn’t work for small companies that don’t have the resources of industry-giants like Best Buy, Circuit City, Dell, Office Depot, and Staples.
So yes, the scary reality is that if you don’t focus your efforts, you’ll end up staring down the barrel of direct-competition with Fortune 1000 giants… who’ll spend more on advertising before lunchtime on January 1st, then you’ll spend on your marketing promotional activities all-year-long!
Focus and Work Smarter
This means you must work smarter… MUCH smarter… and focus your marketing and lead generation activities squarely on more substantial small businesses, generally with 10-100 workstations, who are not well-served by impersonal, mass-market, commodity-oriented, one-size-fits-all efforts.
To do so, you must know where to find the best, potential, steady, high-paying small business clients in your area, so you can make the most of your limited marketing time and budget.
You must know how to carefully qualify ALL of your leads BEFORE you waste time going out on a sales appointment… so you can work as efficiently as possible and not get distracted on wild-goose chases.
You must have a concrete plan of attack for what you’ll say and do on your sales appointments, so you can move your qualified leads from “free” to “fee”-based new paying customers right away… and so your sales process doesn’t drag on for weeks and weeks of mooching, brain-picking, and free proposal writing.
And of course, what good is getting a new customer if you can’t sell your services to that new customer on an ongoing, steady, repeat basis.
So you’ll also need to know how to properly structure your first paying projects with your new customers… Proving Ground Projects™… so you exude professionalism and credibility right-off-the-bat… and plant the seeds for a very long-term, mutually-beneficial relationship.
After your Proving Ground Project ™ is completed, you’ll need to have a very smooth way to get your new customers on board with your recommendations for what needs to be fixed ASAP… Remediation Projects.
And finally, you need to know exactly when it’s the right time to bring up the idea of an ongoing support contract arrangement, how to structure those ongoing support contract arrangements, and what to say if your new customers show resistance.
How to Avoid Working for "Minimum Wage"
Most new computer consultants, VARs, network integrators, solution providers, and managed services providers approach these phrases of the sales process entirely wrong and end up wasting precious months, even years of their time, banging their heads against the wall in frustration… typically working 80 hour workweeks and ending up with $20,000 in net income at the end of the year. With math like that, you could’ve done better flipping burgers!
But it doesn’t have to be that way… IF you know what you’re doing and you’re working with a field-tested, PROVEN sales process that guides your new leads smoothly, effectively, and rapidly from prospects to new paying customers to ongoing, steady, high-paying clients.
And that’s the reason why you’ll find so many tools, templates, tutorials, best practices, checklists, and resources in the Computer Consulting Kit™ Home Study Course to help you get your new consulting business off the ground as quickly as possible, with a great client list of the best, steady, high-paying small business clients in your area.